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Social Media Marketing Made Simple
Come attend this women-only workshop and take an active role in managing your career by meeting other like-minded women, expanding your professional network, and learn out about social media tools to grow your career and your business and understand how to monitor their results and measure the ROI. Registration at: http://www.eventbrite.com/event/3035113105/eorg This information-packed seminar will review the essential strategies and best practices that a business, an organization, or an professional should understand in order to successfully use social media marketing. We will talk about: • What social media marketing really is and why it’s important; • How to gain fans, followers and connections; • Various social media networks and tools including Facebook, LinkedIn and Twitter: how they interact, ways to leverage their strengths, and how to evaluate them for best use for your business or organization; • Case Studies: Learn how others are using these low-cost tools to gain visibility, develop relationships, and drive sales and engagement; • How to integrate social media with other marketing tools such as email; • How to create engaging content and encourage conversations with your social network connections; • How to handle negative comments; • How much time to invest for an effective social media presence; • How to monitor and measure ROI. About the Speaker: Erin Howard spent over 15 years working in marketing and communications for several Massachusetts companies ranging from Staples, Inc. and EMC Corp. to small software start-ups. As the owner of Streamline Marketing, she helps businesses understand and use social media and email marketing to attract and keep customers. Erin holds a Bachelor of Arts in Political Science with a minor in Journalism from Syracuse University and a Master of Business Administration from Boston College.
Date: 03/28/2012
Location: 1900 West Park Dr. Westborough, MA
Time: 3 p.m. to 5 p.m.
Organized By: Network for South Asian American Women Entrepreneurs and Professionals
Cost: Pre-registration: $15 At Door: $20
Web: http://www.eventbrite.com/event/3035113105/eorg
Email: info@netsaw.com
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