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How to Market Your Small Business Differently by Applying Methods Others Don’t
As a solo professional or a small and medium sized enterprise, the kinds of challenges you face in landing clients are different than that of established and larger companies. Just mentioning your company’s name may not get you very far. So how does an SME look professional and build credibility? • Why Marketing 101 Lessons Still Prevail • Power of the Marketing Pyramid • How Services Marketing Works • How Do You Differentiate Yourself? • How to Create a Brand? • Strategies to Launching Your Services Brand • Marketing Tactics –Internet, Website, Writing, Publicity/PR

Date: 07/17/2007
Location: TBD - see www.tie-boston.org
Time: 6:30 pm

Organized By: TiE-boston

Cost: Free for members, $15 for non-members

Web: http://boston.tie.org/Home/iFrame_template?id:int=2097&title=CalendarofEvents_tiebstn

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