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Jhankar Launches On Demand Programming

Press Release
12/09/2008

Popular South Asian Radio Show JHANKAR Launches Re-designed website featuring On Demand programming!

One of the nation’s leading radio programs, JHANKAR, is pleased to announce the launch of its re-designed website. After enjoying success on the airwaves in New England, Seattle, and on the Internet orldwide, JHANKAR has added flexibility for its immense online listenership with a new feature, JHANKAR on Demand.

Capitalizing on the growing national and global online listenership, the website adds a new dimension to its current successful broadcast. The terrestrial coverage includes New England’s South Asian community and the Pacific Northwest’s major South Asian pockets: Tacoma, Seattle, and northwards to Canada.  In addition, JHANKAR enjoys a large online audience.

Producer and host, Nupur Kohli comments: "In addition to our radio audience, we enjoy an enormous global listenership thanks to the web.  Until now, listeners would have to log on at the specific broadcast time to enjoy JHANKAR Online. With our re-designed website, the live stream is still available Saturdays from 10:30am – 12noon EST, but we also offer flexibility to music lovers and added exposure to our sponsors. Our online listeners can enjoy JHANKAR when they want. No calculating time zones and adhering to the specific timings of the live stream. Listeners can log in and enjoy the show as much as they wish, and our sponsors will benefit with exposure throughout the week. In addition to this valuable feature, our re-designed website is a one-stop entertainment site for the South Asian community. We offer entertainment headlines, horoscopes, ringtones, videos, itunes downloads, and more. We launched the site in September, and have already seen more than a 50% increase in traffic .... just by word-of-mouth! We now look forward to the response with our official launch!

We have partnered with Saavn and are a featured channel on their website as well. We are very excited about this launch and the service it will provide to the global community!”

We would like to thank our sponsors and partners – Citibank, Rajbhog Foods, Dish Network, Lufthansa, Comcast, and Saavn for their support during our launch. We look forward to forging relationships with all the companies that are looking for national (and global) exposure”

 Launched in 1985, JHANKAR focuses on high quality South Asian entertainment. The program features a wide variety of music, community news, celebrity interviews and more. After winning the hearts of listeners in New England, the program was launched on the Internet at www.jhankar.com, and terrestrially in Seattle. Requests now pour in from all over the world, including Hong Kong, South Africa, UAE, UK, India, and Pakistan. With the new JHANKAR on Demand feature, listeners will be able to set up a free account and enjoy JHANKAR when they wish.

The new website is already being enjoyed and JHANKAR looks forward to making the winter months cozier for its listeners.  For more information or to arrange an interview, call 508-429-4040.

  

 About JHANKAR

JHANKAR, has been broadcasting since 1985 with a focus on quality entertainment.  Featuring a wide variety of music, unique features, community news, and celebrity interviews, JHANKAR is aired on the radio in New England on Saturdays from 10:30 am – 12:00 noon EST on WNTN 1550 AM and in Seattle from 9:00am – 11:00am PST on KLFE 1590AM, and enjoys a global audience with its live webcast, and now, JHANKAR On Demand at www.jhankar.com. 



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