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Our Voice And Yours

Lokvani Team

India is one of the WhatsApp’s primary markets with most smartphone users depending on the messaging app to keep up with friends, family and work with where 43% women use WhatsApp on their smartphones as compared to 31% men.

As far as content is concerned, 50% respondents use their smartphone to watch movies and 29% use it to watch news, according to the survey. Eighty eight percent of those who are 24 or younger watch movies exclusively on their smartphones.

The survey revealed that 38% people prefer YouTube as their preferred app to watch videos followed by 25% who use Voot and 18% use Hotstar. YouTube also beat all other music streaming apps to be the most preferred app for music with a 45% followed by Gaana with a 23%.


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