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In Conversation With Sonit Seth


08/14/2011

Born and raised in Cambridge, Sonit Seth is currently a successful Real Estate Consultant with RE/MAX in the Boston area.

Sonit graduated from Tulane University in New Orleans with a degree in finance.  Prior to becoming a real estate professional, he worked in real estate development and construction.  In that role, Sonit was instrumental in his helping his company:  investigate and acquire development sites, permit construction projects with local town officials, obtain financing from banks to fund projects and manage the construction process itself.

As a real estate professional and entrepreneur who operates his own business, Sonit provides full real estate services in assisting clients in the buying and selling of real estate.   Whether it is identifying a property, marketing a property for sale, negotiating the best terms or overcoming objections to keep transaction together, Sonit is there with his clients from start to finish.  His finance and construction background along with his personable nature allows him to provide exceptional service that has been recognized and on a local and national level.   A consistent multi-million dollar producer in real estate sales, Sonit has been named Salesperson of the month multiple times in his local office and been awarded Executive and 100% Club awards by RE/MAX International for his sales production.Sonit also serves as a board member for the Network of South Asian Professionals of Boston.

What spurred your interest in real estate? What are the services you offer and the regions you cover.

My father was a real estate broker so that was my initial introduction into real estate.  I started working in construction and real estate development
at first before transitioning into real estate brokerage full time 8 years
ago.  I offer full services in helping people buy and sell homes and act as
an advisor during each stage of the process.  I cover Boston, Brookline,
Cambridge and the surrounding areas of metro Boston.

What are the trends in real estate that you see right now?

Real estate is all about location, condition and price.  Properties in desirable locations in good condition that are priced accordingly to market conditions in that particular location are still selling well and, in some cases, with multiple offers for the property.  Despite the current state of the housing market with more inventory and lower prices overall, there is still a lack of supply of quality properties that meet all of these criteria.  Thus, when a property like this becomes available, there is competition for it.  People want to take advantage of the historical low  mortgage rates because there is a feeling mortgage rates will start to trend
higher.

Tips that you would offer buyers/sellers when looking at homes.

For Buyers:

One needs to look at things with a longer time frame of at least 3-5 years when purchasing real estate.  The Buyer must decide if the property works for them not only now but down the road as well since real estate is more of a longer term investment these days as compared to the market during its peak.  Things like job location, commute time, current number in household and potential additions to the family all need to be considered when making a real estate purchase.  Also, when looking at properties to purchase, Buyers should view the property multiple times and it different times of day to get a better feel for the property and neighborhood.

For Sellers:

Price and condition are extremely important these days as Buyers have higher expectations and are more picky.  An overpriced property will not sell and will usually result in a lower sales price than the Seller would have received if they had priced the property accordingly from the beginning of marketing when there is more interest.  Updates and renovations are also important as most Buyers do not want to take on a lot of home improvement projects when purchasing a home, so depending on the house and situation, the Seller may want perform some of these in order to increase the chances of not only selling the property but at a higher price.  Staging a property to look good in appearance and give Buyers an idea of how the space can be used is also an effective tool to increase the odds of selling a home.

What are the advantages of  going to a real estate agent?

A good real estate will save Buyers and Sellers time, aggravation and money. This has been documented time and again.  A good agent will have knowledge of the different neighborhoods, trends in the neighborhoods and negotiating strategies to properly advise Buyers and Sellers to the best way to approach their situation.  A good agent will also have a large network of past clients, service providers and other agents in the area to use as resources to help Buyers and Sellers achieve their goals.



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