About Us Contact Us Help




Water And Sanitation – The Next Global Challenge

Raj Melville

Even as we go about our daily lives in the west knowing that we can duck into a McDonalds to use the loo or grab a bottle of soda to quench our thirst, nearly half the world’s population has to make do without the simplest access to basic sanitation and clean water. The UN estimates over a billion people (or nearly a sixth of the world’s population) manages without clean water. According to the World Health Organization, over 4 billion cases of diarrhea occur each year around the world, 88% of which is attributable to unsafe water or inadequate hygiene or sanitation. Nearly 1.8 million people die of diarrhea each year, the majority of whom are children.

The UN’s Millennium Development Goals renewed the focus on addressing water and sanitation issues. In 2002, the World Summit on Sustainable Development added access to basic sanitation as a centerpiece to poverty eradication efforts with a target to halve the proportion of people without access to basic sanitation by 2015. The UN has declared 2008 as the International Year of Sanitation.

According to a reader survey in the British Medical Journal, sanitation is the most important medical advance since 1840. Improved sanitation has the ability to reduce diseases that cause disease and death to millions. According to a recent WHO study, every dollar spent on improving sanitation generates an average economic benefit of $7. However, despite significant efforts by governments, progress on sanitation targets has been slow and uneven

Slowly around the world both corporations and non-profits have been stepping up to the challenge and making significant strides. Major corporations like Coca Cola and Pepsi have focused a significant portion of their corporate community efforts on addressing water related issues. The increasing concern, especially in the developing world, about the demand on local water resources in processing of carbonated beverages has got these giants pledging to reduce water consumption. Today, Coca Coal consumes 76 billion gallons of water a year to make its range of sodas.  Announcing a new initiative in June 2007, Coca Cola’s CEO, E. Neville Isdell said, “Essentially the pledge is to return every, every drop we use back to nature”. Working with NGOs in developing countries, Proctor & Gamble has developed a low cost water purification sachet that is being used to bring affordable, clean water to rural areas.  

In India, a number of NGOs are working in this field. Water for People has been working in West Bengal to bring tube wells, arsenic removal filters and public use sanitation facilities to the rural poor. WaterAid has been working with community organizations in rural as well as poor urban areas to pressure the government to include adequate water and sanitation infrastructure. By creating village water and sanitation committees they help people to manage projects that get the entire community involved. In rural areas, activities like rainwater harvesting and rechanneling of waste water help recharge the ground table and improve otherwise drought prone conditions.  

In Boston, a startup non-profit, Water Centric, launched by Lotika Paintal, is focused on providing water and sanitation to schools in underserved segments of urban and rural India. School going children represent a large and vulnerable segment of society. Currently around half the schools in the developing world do not have access to clean water. Nearly 75% do not have access to adequate sanitation. The lack of sanitation and privacy increases absenteeism particularly among girls. By focusing on providing functional toilets, access to clean water coupled with in-class modules on hygiene, Water Centric expects to increase awareness and improve basic sanitation practices among the student population. Studies have shown that improving hygiene is the single most important factor in reducing diarrheal episodes. By involving teachers and the community in the process, Water Centric hopes to extend its impact beyond the school to affect the larger community.  

To help raise awareness in the Boston area, Lotika is organizing a panel discussion on “Why water and sanitation is the next major global challenge?” on July 31st, 2008 at the MIT Stata Center. Featured speakers on the panel will include Denise D. Knight, of the Coca Cola Company’s Water Sustainability Initiative, Michael Delaney, Director of Oxfam America’s Humanitarian response and others. The panel will be moderated by Lotika Paintal. The panel will discuss some of the major challenges in addressing this pervasive issue and what are some of the innovative solutions that are being implemented. Additional information can be found at www.tie-boston.org

For more information on some of the organizations in this article:

    * Water Centric: http://www.watercentric.org/
    * Water Aid: http://www.wateraid.org/
    * Water for People: http://www.waterforpeople.org
    * Coca Cola’s Water Stewardship:


    * P&G’s Children’s Safe Drinking Water Initiative: http://csdw.org/index.shtml

(All photos with this article are courtesy of Lotika Paintal/Water Centric)

You can contact me with ideas, suggestions or for more information at:


You can continue this dialog on my blog at: http://socialecosystem.wordpress.com/

Bookmark and Share | Share your Comments

Comments :
Post a new message
1.xcicezv September 19, 2012xcicezv 
2.ovatursonommaSD July 18, 2012SleniDenewish 
3.AIDEGIOMEDOSD July 17, 2012flicblada 
4.fronQuekfluefSD July 15, 2012InhapeGuhpluh 
5.VokpomponsfogSD July 6, 2012INSINKCYPORRY 
6.VokpomponsfogSD June 24, 2012Meascittibe 
7.rittybubnumSD June 24, 2012veislacisse 
8.NambEmbennaSD June 21, 2012escactawafent 
9.DunkunfainySD June 21, 2012harohobiaFrot 
10.sliliaSeisavaSD June 18, 2012Gypeembem 
11.LothstolaSD June 17, 2012Floabieli 
12.LELLIOCALSD June 7, 2012ShooreSoisa 
13.Appeazypync June 4, 2012oxydayNoina 

In this Issue
Savithri: The Life Force

15 year old Kavitha Vijayasekar, a recipient of the Southern New England Traditional Arts Apprenticeship, presented a scintillating program featuring a dance ballet based on the story of Savithri. A unique feature was having a live orchestra with two members under the age of 18.

Savithri: The Life Force
Presidential Proclamation Presented To Massachusetts Asian American Commission

Month long celebrations of the Asian American Heritage Month , which is the month of May were topped off by the reading and presentation of President Bush’s proclomation declaring May to be Asian Pacific American Heritage Month at the State House.

Presidential Proclamation Presented To Massachusetts Asian American Commission
For The Mathematically Inclined

Congratulations to Aseem Chandawarkar, Sitaram Chandawarkar, Roopesh Mathur, Prabhakar Nadkarni and Mukund Seshadri, who were winners of the last set of puzzles. Here is one easy puzzle for students and one for adults.

For The Mathematically Inclined
Chinmaya Mission Hosts Children Summer Camp

Registrations for Chinmaya Mission Summer camps starting July 7th for children are now open for campers and volunteers.

Chinmaya Mission Hosts Children Summer Camp
Weekend Entertainment

Catch up, register and purchase tickets for the events during this upcoming fortnight including Shishu Bharati, Chinmaya Camp, Vivekananda Family Camp, The Dhananjayans and Anish Kapoor Exhibition.

Weekend Entertainment

You may also access this article through our web-site http://www.lokvani.com/

Figure 1 Boys from nomadic Masai tribes gather water from the only sources available (Copyright Lotika Paintal/Water Centric)

Figure 2 Even when school toilets are available; they are neither functional nor hygienic (Copyright Lotika Paintal/Water Centric)

Figure 3 Kenyan school boys line up precariously to fill water at an unprotected community well (Copyright Lotika Paintal/Water Centric)

Home | About Us | Contact Us | Copyrights Help