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Lokvani Team
05/28/2020
India is one of the WhatsApp’s primary markets with most smartphone users depending on the messaging app to keep up with friends, family and work with where 43% women use WhatsApp on their smartphones as compared to 31% men.
As far as content is concerned, 50% respondents use their smartphone to watch movies and 29% use it to watch news, according to the survey. Eighty eight percent of those who are 24 or younger watch movies exclusively on their smartphones.
The survey revealed that 38% people prefer YouTube as their preferred app to watch videos followed by 25% who use Voot and 18% use Hotstar. YouTube also beat all other music streaming apps to be the most preferred app for music with a 45% followed by Gaana with a 23%.
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