About Us Contact Us Help


Archives

Contribute

 

Gaurav Chawla And The Perfect Masala Tea

Press Release
06/02/2016

For the last two-and-a-half years, Gaurav Chawla has had one obsession: Making the perfect cup of masala chai.

Since quitting his engineering job at cloud computing giant Salesforce.com in 2013, 39-year-old, Chawla has spent all his time—and expertise—on designing a machine that can dispense freshly-made tea in under three minutes. Now it’s finally ready.

Chime, which costs about $250 (Rs16,800), uses fresh tea pods (infused with strands of ginger and other spices) that cost a dollar each. The pods are released into the tea brewing chamber to steep, while the milk simmers below. The brewed tea is then released into the hot milk below, which can be dispensed in a cup.

But the beginnings of this experiment weren’t so flawless. The Indian-American entrepreneur’s first attempt to brew tea occurred in a “very expensive” $5,000 coffee machine, he recalled.

“I thought I could replace coffee with tea leaves. I was wrong,” said Chawla, who grew up in the western Indian state of Gujarat before moving to the US.

After the first prototype was designed in 2013, it took Chawla—who studied engineering at Gujarat University and Texas A&M University—another year-and-a-half of research and development to finally build Chime. “What we did is basically replicate the entire tea-making process on the stove and automated it,” he explained.

The Chime machines are currently being manufactured in China, and Chawla is taking pre-orders. He is also talking to investors to help fund the business to move it beyond San Francisco, where he is currently based.
Chai is cool

Globally, tea, the second most widely consumed beverage in the world after water, is getting more attention.
In India, young entrepreneurs are discovering their love for chai through cafes such as Chaayos and Chai-Point. Affluent customers, on the other hand, are embracing the native drink and paying a premium to savour it in chai-cafes.

Starbucks, the four-and-a-half decade old global coffee chain, has also shown some serious love for the beverage whose origins date back 5,000 years to ancient China. In Dec. 2012, the world’s largest coffee chain bought over specialty tea retailer Teavana for an estimated $620 million.

Starbucks is now trying to sell more tea in emerging markets such as China and India, apart from serving up “Chai Tea Latte” in the West. But Chawla wants to introduce a coffee-drinking, non-diaspora population, to more authentic tea.

“The coffee shop kind of chai latte,” he put it bluntly, “is not a benchmark of how one should drink tea.”



Bookmark and Share | Share your Comments

Comments :
Post a new message

In this Issue
Laugh A While


Bob: "Holy schmoozes, I just fell off a 30 ft ladder."
Jim: "No way man, are you okay?"
Bob: "Yeah, luckily I was just on the first step.
[more]

Laugh A While
Ten Questions For Dhrupadiya Pandit Nirmalya Dey


by Shuchita Rao
Vocalist Pandit Nirmalya Dey, the illustrious disciple of the renowned Dhrupadiya, Padmashree late Ustad Zia Fariduddin Dagar (who taught Pandits Umakant and Ramakant Gundecha, Professor Ritwik Sanyal, Pandit Uday Bhawalkar and many others) will be visiting Boston in June and performing in Framingham on Sunday, June 12 at 4pm, in association with LearnQuest.
[more]

Ten Questions For Dhrupadiya Pandit Nirmalya Dey
Hot, Hot, Hot …. Not Just The Weather But Real Estate Today!


by Lotika Paintal
A very thorough agent who keeps herself well informed on all aspects of the real estate transaction, to give her clients the edge they require in today’s competitive market.
[more]

Hot, Hot, Hot …. Not Just The Weather But Real Estate Today!
We Do Great Things: 56 Marathons And 50 States In 9 Years


by Parveen Minocha and Rohini Jella
Rohini Jella just finished his 56th marathon. Yes, 56 marathons in 50 states in 9 years! He ran his Inaugural marathon in Alpharetta, GA on March 4, 2007. And the final State: Niagara Falls International Marathon (which ends on Canadian side of Niagara Falls) on October 25, 2015.
[more]

We Do Great Things: 56 Marathons And 50 States In 9 Years
Poetry In Motion – Melodious Sitar Recital By Pandit Nayan Ghosh


by Shuchita Rao
That Pandit Nayan Ghosh is the bearer of a rich musical legacy was more than evident in his sitar recital on May 28th at MIT. There was great grace in Pandit Ghosh’s detailed renditions of the evening/night ragas Shuddh Kalyan and Jhinjhoti. A semi-classical Dadra based on Raga Khamaj provided a pleasant and fitting ending to a two and half hour long concert.
[more]

Poetry In Motion – Melodious Sitar Recital By Pandit Nayan Ghosh

You may also access this article through our web-site http://www.lokvani.com/







Home | About Us | Contact Us | Copyrights Help